Creative direction and implementation of an art installation to accompany the opening of a new restaurant concept; Smack - Lobster Roll Deli. We came up with the idea of creating beautiful, mythical mermaid / lobster creatures. Having completed the original branding centred around the name; SMACK, the positive and negative connotations of that word including desire, addiction, danger and violence, the haunting imagery was projected onto the walls to introduce a story telling element and intruige to the launch of the brand.