After graduating, I interned for companies including Bauer Media, Revlon and Action for Children, in communications and PR. In 2009, I moved to Australia and took a position as Copywriter for Marketing Warehouse, a boutique retail marketing and production agency based in Sydney. I was promoted to work as producer alongside the Creative Director, discovering a passion and talent for turning a creative concept into a beautifully executed reality. I was mentored by Carol Angelosanto, a prominent figure in the industry and head of the ICSC. 

After over two years in Sydney I returned to London where I was recruited by George Bukhov, CEO of Burger & Lobster, as a freelance specialist to pull together an important Vision & Values brand piece. After taking on more responsiblity within Burger & Lobster, I was promoted to Head of Marketing for the Burger & Lobster and wider Goodman (GCG) restaurant group.

During the next few years, three brand new restaurant concepts were launched under my careful direction. At the same time, I was working to grow Burger & Lobster to a global brand, which required a huge amount of internal work to ensure the concept was ready to be rolled out. After selecting a new marketing team to take over the reins at Burger & Lobster, I moved to GCG to work alongside owner, Misha Zelman, on new concept development.

During that time I realised that my specialities of curating and designing a new product, interpreting a vision and bringing it to life, combined to fit a gap in the market. I set up as a consultant, to become more involved in the business development of new brands and take on new clients, as well as continuing to work with Misha and GCG.